What we know about you

[the basics B.V.], registered at [address, postcode, city], is responsible for processing your personal data as described in this policy. Chamber of Commerce [number], VAT [number].

Questions about your data? Email privacy@the-basics.eu.

When you order from us, we process your name, delivery and billing address, email address, phone number if you enter one, and your order history. We never see your full payment details; those go straight to our payment provider.

If you sign up for our emails, we keep your email address and whether you open and click our messages.

When you visit our site, we collect technical data: your IP address, browser, device, which pages you view and how you arrived. Some of this happens automatically, some through cookies we ask your permission for.

If you contact us, we keep your message and what we agree about it.

To process, ship and invoice your order. This is necessary to perform the contract we enter into with you.

To manage your subscription and remind you before each delivery. This also follows from that contract.

To keep our books and file VAT. This is a legal obligation.

To send you emails about offers and new formulas, and to show you relevant ads. Only with your consent. Every email has an unsubscribe link and you can change your cookie choice at any time.

To improve our site and products and to prevent fraud. This is our legitimate interest, and we use no more data than we need for it.

We do not sell your data and we do not pass it on for anyone else's marketing. We share it only with parties that carry out work for us:

• Shopify, for our store, your account and your order data
• Shopify Payments, for processing your payment
• PostNL and local delivery partners, for your shipment
• Klaviyo, for our newsletter and service emails
• Shopify Subscriptions, for managing your subscription
• Google, Meta and TikTok, for statistics and advertising, only if you have given consent
• Our accountant, for our bookkeeping

We have a data processing agreement with each of these parties. Some of them process data outside the European Economic Area, mainly in the United States. Those transfers are covered by the European Commission's Standard Contractual Clauses, an adequacy decision, or both.

Functional cookies are needed to make the site work: they remember your cart, your session and your cookie choice. No consent is required for these and you cannot switch them off.

Analytics cookies let us see how the site is used. We use Google Analytics for this.

Marketing cookies let us measure which ads work and show you more relevant ones. We use the Meta Pixel and the TikTok Pixel for this. They share data about your visit and your purchase with Meta and TikTok.

We only place analytics and marketing cookies after you have given consent in the cookie banner. If you decline, the site works normally and you can order as usual. You can change your choice at any time via [link to cookie settings].

We keep your order and invoice data for seven years, because the Dutch tax authority requires it.

We keep your account and subscription data for as long as you are a customer, and [two years] after that. We keep your newsletter signup until you unsubscribe. We keep contact messages for [two years].

Data from analytics and marketing cookies is kept no longer than the retention period set within each service.

You can access your data, have it corrected, or have it deleted. You can restrict processing, object to it, and receive your data in a common file format. If you have given consent, you can withdraw it at any time; what we did before that remains lawful.

Email privacy@the-basics.eu and we will respond within one month. We may ask for additional details to confirm it is really you.

If you want to file a complaint, you can do so with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Our site runs entirely over a secure connection. We never handle your full payment details; those go straight to Shopify Payments.

If you suspect something has gone wrong with your data, email us straight away.

We update this policy when the way we work changes. The date at the bottom shows when that last happened.